I hate using this blog to rant about personal experiences. But this has to be an exception because it is about a company that otherwise produces iconic advertising.
For the last month and a half i have tried my best to get the attention of a certain Mr. Simon, a Malayali gentleman who is listed on Pidilite’s (Dr. Fixit) website as one of the applicators of their products for my area. But Mr. Simon is too busy to even listen to my problem, let alone come down and take a look. Frustrated with his behaviour i finally did what every angry consumer would: threatened to report his ways to the company. After all he was listed on their site! But Mr. Simon didn’t break into a sweat at the thought of being hauled up. He told me to go right ahead and slammed the phone down. The cheek, i thought.
So again i did what every angry consumer would. I called up Pidilite to speak to the consumer care department. After being shunted around, from one extension to another, i realised why Mr Simon was not bothered by my threats. Customer care was the last thing on this brand’s mind. And as long as they keep making one fantastic ad after the other for brands like Fevicol, who cares?
Mr. Simon, you win.