Bell Bajao, one of our clients asked us to come up with an idea to coincide with 16 days of activism by UN, from the 25th of November to the 10th of December. Seeing that Bell Bajao’s influence on Twitter was relatively poor as compared to the following and influence they carried on Facebook, Merry Men came up with the idea of 16 days of Tweetism. A special hastag was created for the occasion: #16dot and we started to seed the tag amongst social influencers on Twitter. We also created a special logo for the event and threw in some limited edition t-shirts (shown below) for interesting tweets. We then got in touch with influential bloggers who blogged regularly on the issue of women’s rights or domestic violence and have them write 16 different pieces for everyday of the activity.
The idea was simply and catchy. People following us or following #16dot would read interesting tweets from around the world on the issue of domestic violence for the 16 days. They could join in the campaign by either retweeting these tweets or by writing an original tweet.
In just a few days of launching it became obvious that we had struck a nerve. Tweets started to pour in from all over the world. At last count over 500 tweets have been accounted for in just 7 days! The blog to which people were redirected has received so far over a 1000 page views and over 600 unique visitors. And Bell Bajao has added over 50 new influential followers whilst being upgraded in Twitter’s opinion to an ‘influential person’.
You can follow the tweets by typing in #16dot on twitter search or by following @bell_bajao.