Just a few months ago when i was in college i remember very clearly that I had a bias against a few of my classmates who were social media trainees at that point of time. I never considered anything they did as work, to me it seemed like all they ever did was log in to Facebook and while the time away. I may have even been slightly envious or intrigued but instead I chose to ignore social media as a career option and put all my effort into writing and ideating. However as time progressed and I started working I slowly began to realize the error of my ways. One simply cannot sit back and let opportunities pass by without at least giving it a shot, its best to get into the thick of things and give it a go first and then consider if you are capable of being creative across the board. So when i got my chance to write content for social media I had a go and I am glad i did because I can say quite honestly that I am in love. And it’s no puppy love either it’s an almost obsessive stalker like love that i feel for social media. I am enamored by the depth of things you can achieve via a social media platform, the reach is incredible and the results are quite staggering. You can have a constant interaction with your fan base and can get to know them on a personal level. Social Media to me is like a love child of advertising and marketing. It combines the best of both worlds and leaves out all the boring bits. To make it even better you know if you’ve succeeded in captivating the attention of you’re fan base or if you’ve ticked them off instantaneously, traditional advertising does not allow you this liberty.

Owing to my new found love for social media I have also begun enjoying statistics, I wish i could go back in time and tell myself that someday statistics would thrill me and be more than just a bunch of squiggly lines on a graph that determines the number of oranges on a tree or something of the sort. I am spellbound by the stats and i compete with myself every single day to get the graph to hit new highs and at most times I find myself bitterly disappointed that I couldn’t get a new like or my clever bit of writing was only noticed by my girlfriend. Irrespective of whether social media will reciprocate my love or not I will keep trying to woo her. I may or may not succeed but what’s important is I will end up learning a whole lot in the process.

By  Wayne Mathias
Author is a Copywriter at Merry Men and has promised to contribute regularly to this blog.