Start ups are not like other marketers. More often than not, they have an amazing product but not the financial firepower to promote it. However, marketing is still critical to them, as it validates the brand offering and is a surefire route to scaling up.

Upstart is a unique product designed by Merry Men exclusively for start up brands and small marketers. In keeping with their needs, Upstart offers effective but low cost marketing solutions that can be measured against benchmarks.

Also being a 3 month closed ended marketing program Upstart does not require the promoters of the brand to make major long term marketing commitments. Upstart is designed on a ‘build and transfer’ model, wherein we train a team on the brand’s inside to handle the various brand platforms created and transfer the reins to them seamlessly at the end of 3 months.

How it works:

The rise and rise of digital and alternate media has proven a boon for small and start up brands. We cleverly combine the use of viral marketing (social networking platforms) and other digital media platforms to deliver a marketing solution that is both effective and light on the wallet.

Once you sign on to Upstart, we chart out the activity plan for the next 3 months. This is done in close conjunction with the promoters of the brand. The plan will cover the span of what we want to achieve in the next 3 months, how we propose to do it and lastly, how we can measure the results.

Mails at regular intervals and monthly reports help you keep a close eye on how Upstart is performing for your brand. This also allows for any course correction in case of any changes in environment.

Deliverable:

1. 3 month activity plan
2. Increasing the brand’s digital footprint by using social networking sites and other platforms
3. Seeding the brand’s content in various forums.
4. Monitoring the activity constantly and regular updates via mail and reports
5. Training your team on managing the digital brand activities initiated and smooth hand over to them at the end of 3 month

Cost:

Upstart has been designed specifically keeping (often) cash strapped start ups and small marketers in mind. We charge a fixed fee of Rs 60,000 (excl. taxes) which is split into monthly payouts of 3 months.

Other advantages:

Upstart is powered by Merry men, a media neutral agency run by seasoned advertising professionals which works with a host of well known brands. It helps them with advertising solutions across the board, from print and TV to digital. Once you sign on to Upstart and believe your marketing program needs more support like in the areas of website designing or creating print and TV ads, collateral, etc, then Merry Men can offer you those services for an additional discounted fee.

Contact:

If you’d like to enlist for Upstart or need more details then call and speak to Kartik on 9870014333 or email us at kartik@merrymen.co.in

We’d also like to hear your feedback on Upstart and if you think there are any features we should add or improve in the product. Use the comments feature below to let us know.